As the Founder/CEO of CodeADX For Podcasters, I’m excited to introduce a transformative platform that helps podcasters earn meaningful revenue, no matter their audience size.
Most Podcasters Struggle To Earn
As a podcaster, you understand the unique bond you share with your listeners, and advertisers do too. This connection drives product sales, regardless of show size. Yet, while all podcasts benefit from this bond, only the top 1% see meaningful revenue. For the other 99%, earning significant income remains a challenge, even with a loyal audience, because the current podcasting business model doesn’t work for them.
The Problem Is The Math
Podcasts’ monetization problem comes down to simple math. Advertising is sold based on CPM—cost per thousand designed for mass media like TV, radio, and print. The “M” in CPM stands for thousands, meaning advertisers buy audiences in blocks of 1,000 listeners—the more blocks you have, the more money you make.
For example, at a $6 CPM, a podcast with 100,000 listeners (100 blocks) earns $600 per ad, while one with 2,000 listeners (2 blocks) earns just $12.
This is why most ad revenue flows to the top 1% of podcasts—they have large audiences and deliver more blocks of loyal, product-buying fans. Smaller shows, making up the other 99%, have equally loyal listeners but lack the audience size to make the CPM model work.
Pay Podcasters On Commission
We saw an opportunity to unlock revenue for the 99%. Our solution is simple: if podcasters earned a sales commission on listener purchases, even a tiny audience could generate meaningful income—a far more lucrative model, as just a few listener purchases can drive significant revenue. Much better than the pennies earned from most CPM deals.
Earning Through Influence
That’s why we created CodeADX, The Promo Code Marketplace—where podcasters choose the brands they want to promote and earn a commission (typically 15%) from purchases made using their promo code. With CodeADX, podcasters can bet on themselves, using their influence to drive purchases and generate meaningful revenue. It’s no longer about the size of your audience; it’s about how well you connect with listeners and motivate them to make purchases.
Podcasters Take Control
We want podcasters to call the shots—it’s their show, their hard work, and they should choose who they want to promote in a way that fits naturally with their style. That’s why our model flips traditional media buying: podcasters pick the sponsors, not the other way around. They can promote however they like—it doesn’t have to be a conventional ad; we prefer it to be an organic conversation woven into the episode. This benefits everyone: brands get a passionate, authentic promotion, and audiences see the brand as having genuine value. Plus, each brand offers CodeADX exclusive discounts (the highest at their store) for podcasters to share with their listeners.
A New Era in Podcast Revenue
We have plenty to share about maximizing revenue and enhancing podcast content. For example, CodeADX provides podcasters with free websites and mobile apps featuring cutting-edge media-playing technology to enhance the show experience and boost earnings. We’ll also cover other strategies to move revenue from the top 1% to the 99%, because for the industry to thrive, this shift is not optional.
Jeffrey Specter
Founder/CEO
CodeADX For Podcasters